Internal signage by type
12/02/2025When we talk about wayfinding in hotels, user experience comes to the forefront. As the director of Oznaka, I always emphasize that proper wayfinding is crucial for the comfort and safety of guests. Our task is to ensure that buildings and facilities have appropriate wayfinding systems that not only inform but also create a pleasant and safe environment.
The biggest challenges usually arise from conveying necessary information and responses from your side, but don’t worry. We will guide you through every step.
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- Installation of an internally lit pylon made entirely out of stone at the hotel Paragraph, The Luxury Collection by Marriott in Tbilisi, Georgia
The Importance of Timely Project Preparation
One of the biggest challenges in hotel wayfinding is the timely preparation of the wayfinding project, which includes all necessary technical details. Often, important “small details” are overlooked, such as glass impact warnings, pull/push signs, and more. These “small details” are key to ensuring safety and enjoyment during a hotel stay.
Due to inadequate wayfinding, guests can quickly find themselves in uncomfortable situations that could easily be avoided. Our experience shows that even the smallest details, like warnings on glass, can prevent potential guest injuries.
I recall a case where a hotel manager dismissed our suggestion to implement wayfinding for the glass as unnecessary. Unfortunately, she was the first to bump into the glass and injure herself. Fortunately, the consequences weren’t severe, but this is just one of many examples illustrating the importance of proper wayfinding.
The State of Hiring Wayfinding Experts in Europe
In Europe, the state of hiring wayfinding experts is often changing. Usually, there are separate companies for project design and for the creation and installation of wayfinding systems. This separation can lead to communication issues and coordination problems between different teams, often resulting in complications and delays.
We are one of the few companies that can offer a complete service from start to finish. This means we have a team that handles the entire process, from planning to installation. This integrated approach brings numerous advantages. It allows us to ensure consistency and unity in all phases of the project, which is essential for successful wayfinding.
Quality and User Experience
One of the main goals of wayfinding in hotels is to improve the user experience. This means that wayfinding systems must be clearly visible and easy to understand. It is essential for guests to navigate the space easily and quickly find the information they need. Poor wayfinding can lead to confusion and frustration, negatively impacting the overall guest experience.
Therefore, it is crucial to view wayfinding not just as a technical task but as an opportunity to enhance the services you offer. With well-designed wayfinding systems, you can significantly increase guest satisfaction and improve their impression of the hotel.
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- Frosted glass efect vinyl distraction pattern on glass at the elderly people center in Zagreb Croatia.
Key Elements of Wayfinding in Hotels
Wayfinding in hotels is a critical component of positive guest experience and operational efficiency. It refers to the system of signs, maps, and symbols that guide guests through the hotel’s spaces, helping them easily navigate the property and find their desired locations. The signage consists of:
- Directional signage
- Room numbers
- Floor plans
- Amenity signage
- Event and conference wayfinding
- Exterior signage
- Safety and emergency wayfinding
Effective wayfinding reduces frustration, saves time, and ensures guests feel comfortable and oriented during their stay.
1. Directional Signs
- Lobby and Reception: Clear signage is needed from the hotel entrance to direct guests to the reception or check-in desk. Often, it’s the first point of contact for guests arriving at the hotel.
- Corridors and Elevators: Signage indicating directions to rooms, elevators, stairwells, and exits ensures guests can easily find their way to their accommodation or other important areas.
- Public Spaces: Signs directing guests to common areas such as the restaurant, bar, spa, gym, pool, conference rooms, or business center are essential, particularly in large hotels or resorts.
2. Room Numbers and Floor Plans
- Numbering System: A logical, easy-to-follow room numbering system simplifies finding rooms. Signage should indicate the direction and range of room numbers, especially near elevators and staircases.
- Floor Maps: Floor maps can be placed at key locations like elevator lobbies or near major intersections within the hotel, giving guests a visual reference of their location relative to their destination.
3. Amenity Signage
- On-site Facilities: Clear, branded signs should indicate amenities like restaurants, fitness centers, pools, spas, and other facilities to encourage guests to use these services without asking for assistance.
- Restrooms: Signs directing guests to restrooms are vital, particularly in common areas like the lobby, conference rooms, or restaurants.
4. Event and Conference Wayfinding
- Dynamic Signage for Events: If the hotel hosts conferences, events, or weddings, event-specific signage is crucial to guide attendees to meeting rooms, banquet halls, or event spaces. Digital signage can be updated in real-time to reflect different events taking place throughout the day.
- Directional Signs: Signs indicating breakout rooms, exhibition areas, and other event-related spaces help guests move easily between sessions and areas.
5. Exterior Signage
- Parking and Entrances: Outdoor signs directing guests to the parking area, entrances, valet services, and loading zones are essential, especially for first-time visitors arriving by car.
- Transportation and Shuttles: Signs directing guests to shuttle stops, taxi stands, or public transportation points help guests navigate to and from the hotel efficiently.
6. Safety and Emergency Wayfinding
- Fire Exits and Evacuation Routes: Clearly marked fire exits, emergency stairways, and evacuation routes are a critical part of safety compliance. These signs should be easily visible and include lighting for visibility in low-light or smoky conditions.
- Emergency Contacts and Information: Information about emergency procedures and contact details for the front desk or security should be placed in rooms and public areas for quick access during emergencies.
7. Digital and Interactive Wayfinding
- Digital Kiosks: Some modern hotels use interactive digital kiosks in the lobby or public areas that allow guests to search for directions to specific rooms, amenities, or meeting spaces.
- Mobile Apps: Many hotels integrate wayfinding into their mobile apps, allowing guests to use their smartphones for navigation within the hotel property.
8. Multilingual and Accessible Wayfinding
- Language Options: In hotels that cater to international guests, multilingual signage ensures that guests from different backgrounds can easily understand directions and information.
- Accessibility Considerations: Signs should be designed with accessibility in mind, including features such as large, easy-to-read fonts, braille, contrasting colors, and symbols that assist visually impaired or disabled guests.
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- Clean and effective wayfinding signage in the garage at the newly opened DCB Montana.
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- Floor directory signage used also as directional signage at the Pullman hotel in Zagreb Croatia.
Wayfinding in hotels is crucial for ensuring guest safety and comfort
Wayfinding in hotels is crucial for ensuring guest safety and comfort. By focusing on the right approach to wayfinding, which includes collaborating with experts and considering user experience, you can significantly enhance your guests' satisfaction. Remember that timely project preparation and attention to detail are key to success. After all, when guests enjoy a pleasant and safe environment, they are more likely to return.
If you need assistance with wayfinding in your hotel, reach out to our experts. We would be happy to help you on the path to an excellent user experience.
